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Reaching Beyond Borders
With Web 2.0, opportunities abound for small businesses to target customers far and wide.
The explosion of Web 2.0 has impacted the way people gather information and communicate. Large audiences around the world, as well as those with very specific interests, have equal access to information through social networks, virtual worlds and video sharing sites. While some may find Web 2.0 fragmented, confusing and uncontrollable, the social nature of blogs and community websites offers the opportunity to communicate beyond one's target audience at a fraction of the time or cost of traditional techniques. Geographic and socioeconomic borders have little meaning online, allowing information to be targeted to an array of groups that may be interested in your company. Read On >>>
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On the Horizon
The economy may be down, but the expansion capital outlook remains positive in 2008. Last year was a good one for companies seeking expansion capital. Of the record $29.4 billion in VC funding handed out last year, 31 percent represented later-stage deals--up from 28 percent in 2006--according to the "MoneyTree Report" by PricewaterhouseCoopers and the National Venture Capital Association; venture capitalists inked more than 1,100 later-stage deals, worth over $12 billion. But can the good times last through turbulent 2008? Not if you're counting on banks to finance your growth, says Jeffrey Sohl, director of the Center for Venture Research at the University of New Hampshire. Even the outlook on venture capital is mixed, according to the April report: VC investing dipped slightly in the first quarter of this year to $7.1 billion--down 5 percent compared with the first quarter of 2007. Still, the quarter was the fifth largest for VC investments since 2001. Sohl maintains that this year's outlook is positive for business owners seeking growth financing, particularly from angel investors, venture capitalists and private equity firms. And entrepreneurs we spoke with confirmed that there's plenty of money still flowing to fund proven companies. Read On >>>
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Million-Dollar Baby
Looking to hit 7 figures and beyond? Learn from 3 women who are already there. What does it take to grow your business into a million-dollar company--and beyond? We spoke with three women at different stages of business growth to find out their secrets. "This company is my passion. I love what I do, and I love my boss," says Sandy Corso, 42, the founder and CEO of Peaceful Co. in Madison, Connecticut. The online retailer of eco-friendly and holistic products hit the $1 million mark last October and was one of the first to be awarded in OPEN from American Express and Count Me In's Make Mine a Million $ Business program. Read On >>>
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75 Green Businesses You Can Start to Make Money and Make a Difference
